Moonfang was created with one clear purpose: to give Chinese independent designers the recognition they deserve.

In China, many small designers face a harsh reality. Their work is often copied within days by large factories, reproduced at low cost, and sold without credit. Legal protection is weak, and originality is rarely rewarded. This culture makes it extremely difficult for independent voices to survive, even when their designs are bold, thoughtful, and innovative.

Moonfang exists to change that narrative. By bringing these designers’ work to an international audience, we aim to show that their creativity is worth protecting, celebrating, and wearing proudly. Every piece we curate carries the story of an individual mind that refused to be silenced by mass production.

For us, fashion is not only about trends — it is about respect. Respect for the maker, for the idea, and for the courage it takes to create something new. Through Moonfang, we invite you to discover the originality and spirit of niche Chinese designers, and to see just how cool, daring, and inspiring they truly are.

This is more than a shop. It is a platform, a statement, and a commitment.